Jug wine was to the 1970s what Scotch was to the 1950’s Rat Pack crowd; what Martinis were to 1960’s cocktail parties or what Bartles and Jaymes wine coolers were to the 1980s. Yep, jug wine is just as ’70s as mood rings, shag rugs and Pong. The combo just somehow went together – like Sonny & Cher, the Captain & Tennille, Shields and Yarnell… Okay, I think I’ve taken that whole thing too far, haven’t I? (*Don’t know what a mood ring is? See the 1970’s mood ring commercial, bottom of this post).
While going through slides for my book, “Craving Normal,” I discovered a theme in many photos from the ’70s involving my parents and their friends: the ever-present (or nearly always present) jug wine – there it was at house parties, diving days, beach outings, camping trips… and even at a kiddie party at the San Francisco zoo. No wonder whenever I see memories of the 1970s in my head, those bottles always seem to be clanking around there somewhere.
Hey, let’s play find the Jug O’ Wine (I guess the “wine” in each photo might give away the answers, huh?)
Maybe adults were trying to run away from home as this 1970’s Mateus ad reflects –
Mood rings –
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