Twinkie Talk and “Craving Normal”

While promoting Craving Normal at the Brand Library in Glendale, I set up my books next to a tray of Twinkies. Below them, I put a sign saying, “Why Twinkies? Read the back of my book…” I did it as a “conversation starter.” I put that in quotes because the last time somebody used that term with me was when I asked my accountant why he had a silver streamer draped across his office door. His answer: “Conversation starter.” I nodded, and the conversation ended.

But yesterday, I got all kinds of talk when people inquired about my tray of Twinkies. Either they read the back of the book, or I told them, “Well, as a kid of health food freaks, I watched all the kids at school devouring Twinkies at lunch. So I craved them. That’s what I thought ‘normal’ kids with normal parents who lived in normal homes ate.”

A tall, older woman with a Boston accent came by and told me, “In the 1970s I used to give Twinkie tours.”

“Really?”

“Yeah, they were made in the same factory as Wonder Bread.”

She began her Twinkie tour spiel, pointing toward an invisible conveyor belt above her head. “And over here, the Twinkies are being filled.”

After she quit the job, she became a health food eater and never touched Twinkies. Oh, and she added this Twinkie fact. “Another woman I worked with, who used to give Twinkie tours, went on to become a Playboy playmate and then became a cop in Boston.”

I only contributed, “Wow.”

She looked down at my book. “I’d buy your book. Sounds interesting. But I’m 86 now and decided to stop buying things. Don’t want to leave my kids with a bunch of crap they don’t want.”

And the conversation ended.